ASOS app push alert claims Snowflake hack, shares drop
Shares in ASOS, the British online fashion retailer, dropped by more than 10% on Tuesday after customers said they had received a push notification through the company's app claiming the business had been hacked.
The message pointed to a previously unknown extortion group and named the company's Snowflake environment as the target. No evidence of a breach has been made public so far.
A ransom note delivered through the official app
Customers posted screenshots of the alert on social media. The notification carried the title "ASOS HACKED" and read: "Dear Asos DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it."